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Welcome to NSU! Nova Southeastern University offers competitive salaries, a comprehensive benefits package including tuition waiver, retirement plan, excellent medical and dental plans and much more! Thank you for considering Nova Southeastern University as your future place of employment. Nova Southeastern University is an equal opportunity employer.

 

       

 

       

Executive Director – Marketing Management - 991988

Apply Now Job Number: 499391
Work Type: Full Time with Full Benefits
Location: Fort Lauderdale-Davie, Florida
Categories: Communications / Public Relations / Marketing

About Us:

We are excited that you are considering joining Nova Southeastern University!


Nova Southeastern University (NSU) was founded in 1964, and is a not-for-profit, independent university with a reputation for academic excellence and innovation. Nova Southeastern University offers competitive salaries, a comprehensive benefits package including tuition waiver, retirement plan, excellent medical and dental plans and much more. NSU cares about the health, welfare and its students, faculty, staff, and campus visitors and is a tobacco-free university.

We appreciate your support in making NSU the preeminent place to live, work, study and grow. Thank you for your interest in a career with Nova Southeastern University.

NSU considers applicants for all positions without regard to race, color, religion, creed, gender, national origin, age, disability, marital or veteran status or any other legally protected status.

Job Title: Executive Director – Marketing Management - 991988
Location: Fort Lauderdale-Davie, Florida
Work Type: Full Time with Full Benefits
Job Category: Exempt
Hiring Range:  
Pay Basis: Annually  
Subject to Grant Funding?: No  
Essential Job Functions: 1. Plans, directs, supervises, and coordinates work activities of subordinates and staff, including hiring, coaching, evaluating, and terminating, all in accordance with University policies and procedures.
2. Leads the development and execution of marketing strategies, communications initiatives and go-to-market plans that drive enrollment, fundraising, visibility and reputation results with measurable KPIs, particularly for university image advertising, brand development and promotion, and other presidential marketing and advertising priorities.
3. Analyzes data, insights and best practices to create comprehensive marketing plans with clear objectives, effective use of brand positioning and a targeted action plan that connects with target audience segments and markets to produce desired results.
4. Collaborates with internal and external partners to develop campaigns and media plans. Demonstrates experience in planning, leading and evaluating effective media buys and placements to produce measurable cost efficiencies and powerful outcomes/impact. Experience managing a multi-million-dollar media & advertising budget.
5. Researches market trends, competitor positioning and opportunities to develop stronger plans.
6. Builds and maintains strong relationships with internal and external partners.
7. Owns the marketing scorecard to track, assess and improve Return on Investment and Return on Advertising Spends for their respective accounts and campaigns.
8. Proactively seeks to understand impact of all marketing efforts on the business (for both their accounts and for the University as a whole) and works to make comprehensive recommendations for continuous improvement.
9. Demonstrates experience and expertise in helping to leverage/improve web, social and digital presence, user engagement and functionality to maximize SEO, increase search rankings, integrate marketing and digital campaigns for lead generation, and boost marketing results.
10. Performs as exceptional advocate and leader for the PRMC division and serves as effective representative of the University with key internal and external publics, being well versed in key priorities and key messages across the University landscape.
11. Keeps key stakeholders updated on marketing plans and performance. Participates in strategy discussions and leadership meetings and presents strategy/metrics/reports to key stakeholders.
12. Develops project and campaign strategies, proposals, budgets and timelines. Responsible for keeping campaigns on time and on budget with strong ROI/ROAS.
13. Embraces accountability for high-performing projects and campaigns as measured by attainment of client business objectives and overall client satisfaction.
14. Demonstrates a solid understanding of social media and trends to identify ways to integrate social media into other communications strategies.
15. Demonstrates exceptional communication skills through content development, presentations, and building and fostering client partnerships.
16. Manages databases, including CRM of record, to effectively target and segment audiences for more effective marketing results based on demographics, personas and/or channels.
17. Seeks out, listens for and is attuned to new opportunities that will impact reputation and partners with communications counterparts.
18. Collaborates with internal marketing team members in PR/media relations, creative services, digital and public relations to bring the best solutions and expertise to the client, and to develop relationships and strategies to enable the division to produce even more cost-effective and powerful results for our accounts and the University as a whole.
19. Supports the university by adhering to consistent brand standards and core values.
20. Provides support to team members at all levels on various projects as needed.
21. Adheres to policies and procedures, with ability to recommend changes and develop alternatives when and if necessary.
22. Completes special projects as assigned.
23. Performs other duties as assigned or required.
Marginal Job Functions:  
Required Knowledge, Skills, & Abilities: Knowledge:
1. Administration and Management – General knowledge of business and management principles involved in strategic planning, resource allocation, budgeting, human resources modeling, leadership technique, production methods, and coordination of people and resources.
2. English Language – Comprehensive knowledge of the structure and content of the English language including the meaning and spelling of words, rules of composition, and grammar.
3. Marketing - Thorough knowledge of principles and methods for describing and promoting programs and services in order to achieve desired outcomes with limited supervision.
4. Marketing Research & Analytics – Thorough knowledge of principles and methods for researching and analyzing data used for describing, promoting, and selling services
5. Communications and Media – Thorough knowledge of media production, visual, verbal, and interactive communication, and dissemination techniques and methods. This includes alternative ways to inform and persuade via written, oral, and visual media.
6. Digital Media – Thorough knowledge of digital media production, communication, and dissemination techniques and methods. This includes alternative ways to inform and persuade via digital, web, and social media.
7. Advanced knowledge of MS Office Suite (Outlook, Word, Excel, PowerPoint).
8. Advanced knowledge of standard Adobe Suite.

Skills:
1. Critical Thinking - Advanced skills in using logic and reasoning to identify the strengths and weaknesses of alternative solutions, conclusions, or approaches to problems.
2. Judgment and Decision Making - Advanced skills in considering the relative costs and benefits of potential actions to choose the appropriate one.
3. Persuasion - Advanced skills in persuading others to change their minds or behavior.
4. Complex Problem Solving - Advanced skills in identifying complex problems and reviewing related information to develop and evaluate options and implement solutions.
5. Active Learning - Advanced skills in understanding the implications of new information for both current and future problem-solving and decision-making.
6. Time Management - Advanced skills in managing one's own time and the time of others.
7. Social Perceptiveness - Advanced skills in being aware of others' reactions and understanding why they react as they do.
8. Speaking - Expert skills in talking to others to convey information effectively.

Abilities:
1. Oral Comprehension & Expression - The ability to listen to, understand, and communicate information and ideas presented through spoken words and sentences so others will understand.
2. Written Comprehension & Expression - The ability to read, understand, and communicate information and ideas in writing so others will understand.
3. Deductive Reasoning - The ability to apply general rules to specific problems to produce answers that make sense.
4. Inductive Reasoning - The ability to combine pieces of information to form general rules or conclusions (including finding a relationship among seemingly unrelated events).
5. Fluency of Ideas - The ability to come up with a number of ideas about a topic (the number of ideas is important, not their quality, correctness, or creativity).
6. Originality - The ability to come up with unusual or clever ideas about a given topic or situation, or to develop creative ways to solve a problem.
7. Problem Sensitivity - The ability to tell when something is wrong or is likely to go wrong. It does not involve solving the problem, only recognizing there is a problem.
8. Multi-Tasking - The ability to perform multiple tasks simultaneously without error.
9. Detail Oriented - The ability to pay attention to details, understand underlying cause/effect relationships, and account for those details and relationships.

Physical Requirements:
1. Near Vision - Must be able to see details at close range (within a few feet of the observer).
2. Speech Recognition - Must be able to identify and understand the speech of another person.
3. Speech Clarity - Must be able to speak clearly so others can understand you.
4. Travel - Must be able to travel on a daily and/or overnight basis.
5. May be required to work nights or weekends.
6. May be exposed to short, intermittent, and/or prolonged periods of sitting and/or standing in performance of job duties.
7. May be required to accomplish job duties using various types of equipment/supplies, to include but not limited to pens, pencils, and computer keyboards.
Job Requirements:  
Required Certifications/Licensures:  
Required Education: Bachelor's Degree
Major (if required): Business, Marketing, Advertising/Sales, Communications, related field, or relevant experience.
Required Experience: Ten (10) or more years of experience in marketing and running a marketing team.
• Professional and/or marketing experience in the related industry(ies) of the account area assigned.
• Proven marketing campaign experience.
• Demonstrated track record of creating and managing successful marketing and advertising campaigns with a spend of $5 million or greater aimed at enhancing visibility and brand recognition, brand development and launch, image advertising campaigns, fundraising or investor relations campaigns, corporate relations and business-to-business advertising, digital advertising for revenue generation, enrollment marketing and/or consumer services marketing. A portfolio of campaigns with success measures in these areas will be required.
• Experience properly coaching, supporting and supervising these direct reports to help them contribute to successful campaigns and develop their skills and leadership abilities for future professional growth and opportunities.
• Experience in developing user-friendly dashboards to interpret data.
• Experience in leveraging social media channels and digital marketing strategy.
• Demonstrated ability to manage multiple, complex projects on time and on budget, demonstrating results against Key Performance Indicators or success measures.
• Demonstrated success and understanding in executing cross-channel marketing tactics to drive consumer engagement such as social and digital media, marketing automation/CRM, content creation and website management.
• Proven strong project management experience trafficking projects from concept to completion with key team members including clients, decision-makers, writers, designers, digital managers, and external agencies/vendors.
• Experience planning and delivering CRM and sales strategies across the business line encouraging consumer engagement and loyalty.
• Experience developing direct communications with new and repeat customers through use of the CRM and sales promotion activities including recruitment or fundraising events and promotions, use of regular direct marketing and/or email blasts, text messaging, social outreach, etc.
Preferred Qualifications: Master’s Degree
Bilingual (English & Spanish)
Is this a safety sensitive position? No  
Background Screening Required? No  
Pre-Employment Conditions:  
Sensitivity Disclaimer:  
   
   

Advertised: Eastern Standard Time
Applications close:

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