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| Executive Director - Web Content Management - 991989 | ||
| An executive visionary with a deep understanding of traditional and innovative Web marketing strategies with a proven track record of creating successful strategic Web marketing campaigns and initiatives. The Executive Director elevates, leads, develops, and executes effective Web presence and content management to enhance institutional visibility, enhance revenue-generation, and deliver measurable results in student recruitment, fundraising, alumni engagement, research partnerships, and other priorities. Position is responsible for leading the strategy and execution of SEO and digital content management and analytics on behalf of the public relations and marketing communications division and its University clients. This role leads the implementation of SEO best practice content, defines digital content strategy, and applies SEO analytics to provide tactical and strategic support to the content production, product design, and product development teams, with the goal of expanding the brand’s presence in organic search. This senior manager will exhibit excellent quantitative and analytical capabilities, strong understanding of new and emerging SEO and content management techniques and technologies, leadership experience, and familiarity with user journeys and audience acquisition paths, web-based form creation, and experience working with a Customer Relationship Management (CRM) platform. | ||
| Fort Lauderdale-Davie, Florida | ||