Content Strategy and Engagement Coordinator - 991989

We are excited that you are considering joining Nova Southeastern University!

Nova Southeastern University (NSU) was founded in 1964, and is a not-for-profit, independent university with a reputation for academic excellence and innovation. Nova Southeastern University offers competitive salaries, a comprehensive benefits package including tuition waiver, retirement plan, excellent medical and dental plans and much more. NSU cares about the health and welfare of its students, faculty, staff, and campus visitors and is a tobacco-free university.

We appreciate your support in making NSU the preeminent place to live, work, study and grow. Thank you for your interest in a career with Nova Southeastern University.

Primary Purpose:

The Content Strategy and Engagement Coordinator focuses on the scheduling, production management, distribution, and tracking of content across the Division of Public Relations, Marketing, and Creative Services and works under the direct supervision of the Director of Public Relations and Marketing Communications. This position collaborates with the University public relations, creative and digital communications, Web team, and advertising teams and serves in a strategic role for content alignment and engagement with key University audiences including faculty and staff, undergraduate and graduate students, prospective students, prospective partners and donors, social influencers, opinion leaders, and the general public.

This position also helps to coordinate the University’s social media presence to increase NSU’s reputation and visibility by demonstrating the distinctive NSU culture, contributions, initiatives, and experiences. This individual contributes to the development and ongoing analysis of a strategic content management framework that engages key stakeholders, highlights the University’s impact on the communities it serves, and aligns with the University’s mission.

Job Category: Exempt

Hiring Range:  Commensurate with experience

Pay Basis:  Annually

Subject to Grant Funding? No  

Essential Job Functions: 

1. Contributes to the essential alignment of content opportunities with the strategic priorities of the University.
2. Supports the Director in capturing strategic priorities in a process that maps content development and delivery over time on a master editorial calendar and weekly report to the Vice President.
3. Oversees and manages the flow of all content through various university channels including owned, social/shared, earned and paid channels. Content may include articles, features, newsletters, social media posts, videos, campus billboards, Web pages, social media posts, enewsletters, and other assets.
4. Works with the entire public relations and marketing communications team to ensure priority content production is on schedule and informs Director of progress or challenges.
5. Strategically coordinates and supports the University's presence on organic and paid social media channels, including:
a. Helps to identify, develop, manage, produce, and evaluate strategic organic and reputation-building social media plans, based on knowledge of University objectives, brand strategies, market characteristics, and cost factors.
b. Creates content calendars and posting relevant content, including strong, strategic use of compelling social messages, channel-specific storytelling, and effective use of photography, video, and animations.
c. Continuous monitoring of social activities, identifying and mitigating potential concerns or issues, rumors and/or misinformation.
d. Assists in crisis communications by disseminating accurate and timely information via social channels, including after hours when necessary.
6. Envisions and manages a content delivery process and strategy that is consistently executed to include:
a. Tags and posts of approved content on NSU News Center and other locations as appropriate.
b. Shares approved content with appropriate college/staff websites for additional posting opportunities.
c. Promotes approved content and reflecting overall university themes over NSU social channels and coordinating with other university social media sources to magnify exposure;
d. Curates content and helps produce and distribute Wavelengths as scheduled.
e. Controls and distributes mass email communication of priority content.
f. Connects approved content with Alumni and Development, Donor Relations and other university colleges and divisions.
g. Works with student-focused communicators to help connect with university content and harvest student content to reflect at a university level.
h. Manages and posts approved content on President’s LI site.
i. Responsible for content engagement with other audiences as assigned.
7. Completes special projects as assigned.
8. Performs other duties as assigned or required.

Job Requirements: 

Required Knowledge, Skills, & Abilities: Knowledge:
1. Administration and Management – Working knowledge of business and management principles involved in strategic planning, resource allocation, budgeting, human resources modeling, leadership technique, and/or coordination of people and resources.
2. English Language - Thorough knowledge of the structure and content of the English language including the meaning and spelling of words, rules of composition, and grammar.
3. Marketing - Thorough knowledge of principles and methods for describing and promoting programs and services to achieve desired outcomes.
4. Marketing Research & Analytics - Thorough knowledge of principles and methods for researching and analyzing data used for describing, promoting and selling services.
5. Communications and Media - Thorough knowledge of media production, visual, verbal, and interactive communication, and dissemination techniques and methods. This includes alternative ways to inform and persuade via written, oral, and visual media.
6. Digital Media - Thorough knowledge of digital media production, communication, and dissemination techniques and methods. This includes alternative ways to inform and persuade via digital, web, and social media.
7. Customer and Personal Service - Thorough knowledge of principles and processes for providing social media customer and personal services. This includes needs assessment, meeting quality standards for services, and evaluation of user satisfaction.
8. Thorough knowledge of social media platforms such as Facebook, Instagram, Twitter, YouTube, Snapchat, LinkedIn, and more.
9. Thorough knowledge of trends, best practices, and technology in social media, digital engagement, and content creation and marketing.
10. Advanced knowledge of MS Office Suite (Outlook, Word, Excel, PowerPoint).
11. Advanced knowledge of standard Adobe Suite.

Skills:
1. Critical Thinking - Proficient skills in using logic and reasoning to identify the strengths and weaknesses of alternative solutions, conclusions, or approaches to problems.
2. Judgment and Decision Making - Advanced skills in considering the relative costs and benefits of potential actions to choose the appropriate one.
3. Persuasion - Advanced skills in persuading others to change their minds or behavior.
4. Complex Problem Solving - Proficient skills in identifying complex problems and reviewing related information to develop and evaluate options and implement solutions.
5. Active Learning - Proficient skills in understanding the implications of new information for both current and future problem-solving and decision-making.
6. Social Perceptiveness - Advanced skills in being aware of others' reactions and understanding why they react as they do.
7. Writing - Advanced skills in communicating effectively in writing as appropriate for the needs of the audience.
8. Time Management - Advanced skills in managing one's own time and the time of others.
9. Coordination - Advanced skills in adjusting actions in relation to others' actions.

Abilities:
1. Oral Comprehension & Expression - The ability to listen to, understand, and communicate information and ideas presented through spoken words and sentences so others will understand.
2. Written Comprehension & Expression - The ability to read, understand, and communicate information and ideas in writing so others will understand.
3. Deductive Reasoning - The ability to apply general rules to specific problems to produce answers that make sense.
4. Inductive Reasoning - The ability to combine pieces of information to form general rules or conclusions (including finding a relationship among unrelated events).
5. Problem Sensitivity - The ability to tell when something is wrong or is likely to go wrong. It does not involve solving the problem, only recognizing there is a problem.
6. Multi-Tasking - The ability to perform multiple tasks simultaneously without error.
7. Detail Oriented - The ability to pay attention to details, understand underlying cause/effect relationships, and account for those details and relationships.
8. Fluency of Ideas - The ability to produce a number of ideas about a topic (the number of ideas is important, not their quality, correctness, or creativity).
9. Originality - The ability to produce unusual or clever ideas about a given topic or situation, or to develop creative ways to solve a problem.

Physical Requirements:
1. Near Vision - Must be able to see details at close range (within a few feet of the observer).
2. Speech Recognition - Must be able to identify and understand the speech of another person.
3. Speech Clarity - Must be able to speak clearly so others can understand you.
4. Travel - Must be able to travel on a daily and/or overnight basis.
5. May be required to work nights or weekends.
6. May be exposed to short, intermittent, and/or prolonged periods of sitting and/or standing in performance of job duties.
7. May be required to accomplish job duties using various types of equipment/supplies, to include but not limited to pens, pencils, and computer keyboards.

Required Certifications/Licensures: 

Required Education: Bachelor's Degree

Major (if required: Social/Digital Media, Public Relations/Journalism, Marketing/Advertising, Communications, or related field

Required Experience: 1. Five (5) or more years of experience developing, producing and managing successful social media advertising/marketing campaigns, using extensive knowledge of social media channels and digital marketing strategy.
2. Demonstrated experience presenting and “making the case” for social media strategies, initiatives and results to clients and senior leadership.
3. Demonstrated experience with new technologies, best practices, and trends in social media storytelling.
4. Experience with Hootsuite, Sprout Social, and building ad campaigns within a fixed budget.
5. Demonstrated social media portfolio of creative assets including successful posts, graphics, video storytelling, and success measurement.
6. Experience with performance analytics for measuring reach and impact of organic social channels in producing enhanced visibility, reputation/perceived prestige and quantity and quality of target audience engagement.
7. Experience shooting/editing/using “grassroots” photos, videos and animations as part of organic social content as appropriate
8. Some experience with social media advertising.
9. Experience in creating social media graphics, videos, infographics, and animations using software such as Adobe Creative Suite, Premiere, After Effects, or Canva to increase engagement.

Preferred Qualifications: 

Is this a safety sensitive position? No  

Background Screening Required?  No  

Pre-Employment Conditions: 

Sensitivity Disclaimer: Nova Southeastern University is in full compliance with the Americans with Disabilities Act (ADA) and does not discriminate with regard to applicants or employees with disabilities and will make reasonable accommodation when necessary.

NSU considers applicants for all positions without regard to race, color, religion, creed, gender, national origin, age, disability, marital or veteran status or any other legally protected status.