Manager - Public Relations - 997853
Job no: 505603
Position type: Full Time with Full Benefits
Location: Fort Lauderdale-Davie, Florida
Division/Equivalent: Public Reltns, Mrktg & Creative Svc
School/Unit: PUBLIC RELTNS, MRKTNG & CREATIVE SVC
Department/Office: University Relations
Categories: Communications / Public Relations / Marketing
| About Us: |
We are excited that you are considering joining Nova Southeastern University!
We appreciate your support in making NSU the preeminent place to live, work, study and grow. Thank you for your interest in a career with Nova Southeastern University. NSU considers applicants for all positions without regard to race, color, religion, creed, age, sex, sexual orientation, gender identity or expression, genetic information, disability, political affiliation or belief, national origin, marital or veteran status or any other legally protected status. |
| Job Title: | Manager - Public Relations - 997853 |
| Location: | Fort Lauderdale-Davie, Florida |
| Work Type: | Full Time with Full Benefits |
| Job Category: | Exempt |
| Hiring Range: | Commensurate with experience |
| Pay Basis: |
Annually |
| Subject to Grant Funding?: | No |
| Essential Job Functions: | 1. Plans, directs, supervises and coordinates work of subordinates and staff, including hiring, coaching, evaluating, and terminating. 2. Directly supervises the two-person public relations/internal communications team and the two-person social media team. 3. Provides managerial oversight to improve departmental efficiency, manage priorities, direct workflow, ensure consistent high-quality communications standards, and track and report on meaningful performance measures. 4. Develops and implements innovative, strategic, proactive and results-driven methods to significantly expand the university’s visibility and positive public profile by pitching and placing stories with influential media oulets and/or through direct distribution to opinion leaders and target audiences. 5. Uses emerging technologies and techniques to develop, package and deliver compelling story ideas and content through an array of channels and methods to influence target audiences, including through the use of social media, influence campaigns and direct distribution methods. 6. Mentors direct reports, co-workers and university colleagues to help them become more capable reporters, able to mine story ideas and package them into effective news and communications content for today’s diverse media mix to foster awareness of and support for NSU and its contributions through more powerful news and social media coverage. 7. Conducts outreach to build relationships and be the senior conduit to journalists, reporters, producers and writers at key local, regional, trade and national outlets, both traditional news media outlets as well as through use of emerging digital news outlets, blogs, podcasts and influencers. 8. Provides leadership in leveraging strategic use of owned social media channels to build visibility and position the university as a valuable contributor in key areas, making it more attractive and engaging for prospective and current students and families, alumni, donors and prospects, and research or health care partners. 9. Leads routine and weather-related crisis communications response team and partners with Vice President and Assistant Vice President on high-level safety or reputational crises as needed. Familiar with provisions, protocols and institutional responsibilities related to the Clery Act, Title IX and other higher education regulations. 10. Manages budget, vendor selection and oversight, and essential PR/social media systems or software products, as well as periodic use of freelancers or agencies for special projects or needs. 11. Develops comprehensive visibility and influence campaigns that reach opinion leaders and target audiences through a mix of paid, earned, social and owned media strategies and tactics, primarily to build NSU’s visibility in education, research and health care. 12. Formulates, directs and coordinates public relations activities or policies to promote university initiatives to internal and external publics, working with other experts or stakeholders in the division, across the university or outside the university. 13. Collaborates with the division’s Web team to write, develop, update, evaluate and enhance NSU’s Web presence, and manages and produces Web content for NSU Newsroom and other key websites, including timely posts promoting the division’s capabilities, guidelines, standards and procedures. 14. Acts as primary liaison for the president’s initiatives for belonging, equity, diversity and inclusion, providing support for promoting diversity events and messaging and maintaining the diversity Web presence. 15. Collaborates with the division’s analytics team to conduct periodic surveys and perception research studies or analyzes their findings to measure NSU’s standing among its key publics. Stays on top of trends in higher education, research and health care. 16. Writes and edits compelling content for news stories, publications, social media, websites, video stories, talking points, op-eds and other types of internal and external communications, traditional and digital. 17. Uses tracking, forecasting, performance metrics or strategic planning methods to ensure the university’s public relations and social media efforts are always at the leading edge of professional best practice and anticipate changing trends in today’s higher education and public landscape. 18. Provides media training and guidance to university faculty, researchers and administrators. 19. Performs other duties as assigned or required. |
| Marginal Job Functions: | |
| Required Knowledge, Skills, & Abilities: | KNOWLEDGE: 1. Administration and Management - Knowledge of business and management principles involved in strategic planning, resource allocation, budgeting, human resources modeling, leadership technique, production methods, and coordination of people and resources. 2. English Language - Knowledge of the structure and content of the English language including the meaning and spelling of words, rules of composition, and grammar. 3. Public Relations - Knowledge of principles and methods for describing and promoting programs and services in order to achieve desired outcomes. 4. Media Relations – Solid understanding of the market-driven nature of news and media with the shift to digital and new media and having an existing network of media contacts, preferably in education, business and health care categories. 5. Marketing Research & Analytics - Knowledge of principles and methods for researching and analyzing data used for describing, promoting and selling services 6. Communications and Video - Knowledge of video storytelling and production, as well as competence across visual, verbal, and interactive content and dissemination techniques and methods. 7. Digital Media - Knowledge of digital media production, communication, and dissemination techniques and methods. This includes alternative ways to inform and persuade via digital, web, and social media. SKILLS: 1. Critical Thinking - Advanced skills in using logic and reasoning to identify the strengths and weaknesses of alternative solutions, conclusions, or approaches to problems. 2. Judgment and Decision Making - Advanced skills in considering the relative costs and benefits of potential actions to choose the appropriate one. 3. Persuasion - Advanced skills in persuading others to change their minds or behavior. 4. Complex Problem Solving - Advanced skills in identifying complex problems and reviewing related information to develop and evaluate options and implement solutions. 5. Active Learning - Advanced skills in understanding the implications of new information for both current and future problem-solving and decision-making. 6. Ability to Work in a Fast-Paced, Collaborative Work Environment with many job needs falling outside of regular work hours. 7. Advanced knowledge of MS Office Suite (Outlook, Word, Excel, PowerPoint) and other business platforms (Zoom), as well as the ability to work on a Web CMS and to post on Instagram, Facebook and LinkedIn, among other social media channels. ABILITIES: 1. Oral Comprehension - The ability to listen to and understand information and ideas presented through spoken words and sentences. 2. Oral Expression - The ability to communicate information and ideas in speaking so others will understand. 3. Written Comprehension - The ability to read and understand information and ideas in writing so others will understand. 4. Deductive Reasoning - The ability to apply general rules to specific problems to produce answers that make sense. 5. Written Expression - The ability to communicate information and ideas in writing so others will understand. 6. Inductive Reasoning - The ability to combine pieces of information to form general rules or conclusions (including finding a relationship among seemingly unrelated events). 7. Originality - The ability to come up with unusual or clever ideas about a given topic or situation, or to develop creative ways to solve a problem. 8. Problem Sensitivity - The ability to tell when something is wrong or is likely to go wrong. It does not involve solving the problem, only recognizing there is a problem. PHYSICAL REQUIREMENTS: 1. Near Vision - Must be able to see details at close range (within a few feet of the observer). 2. Speech Recognition - Must be able to identify and understand the speech of another person. 3. Speech Clarity - Must be able to speak clearly so others can understand you. 4. Travel - Must be able to travel on a daily and/or overnight basis. 5. Will be required to work some nights or weekends, sometimes “24/7” for crisis communications or other timely public relations needs. |
| Job Requirements: | |
| Required Certifications/Licensures: | |
| Required Education: | Bachelor's Degree |
| Major (if required): | |
| Required Experience: | Six (6) to eight (8) or more years of public relations communications experience, with at least three (3) years of public relations and social media management experience. |
| Preferred Qualifications: | 1. Master's Degree. 2. Bilingual (English & Spanish). |
| Is this a safety sensitive position? | No |
| Background Screening Required? | No |
| Pre-Employment Conditions: |
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| Sensitivity Disclaimer: | Nova Southeastern University is in full compliance with the Americans with Disabilities Act (ADA) and does not discriminate with regard to applicants or employees with disabilities, and will make reasonable accommodation when necessary. |
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