Associate Director – Graduate Admissions (Media Strategy) - 995233 *** INTERNAL TO NSU***

We are excited that you are considering joining Nova Southeastern University!

Nova Southeastern University (NSU) was founded in 1964, and is a not-for-profit, independent university with a reputation for academic excellence and innovation. Nova Southeastern University offers competitive salaries, a comprehensive benefits package including tuition waiver, retirement plan, excellent medical and dental plans and much more. NSU cares about the health and welfare of its students, faculty, staff, and campus visitors and is a tobacco-free university.

We appreciate your support in making NSU the preeminent place to live, work, study and grow. Thank you for your interest in a career with Nova Southeastern University.

Primary Purpose:

Supports graduate and professional programs by developing and implementing AI-enhanced digital media, video, YouTube, and content strategies that strengthen program visibility, engagement, and institutional storytelling. Translates academic priorities, program differentiators, audience behavior, and market insights into strategic, high-quality multimedia content. Advances scalable, data-informed, and AI-supported content practices through content planning, video development, YouTube optimization, performance analysis, and strategic digital communication.

Job Category: Exempt

Hiring Range:  $61,000.00

Pay Basis:  Annually

Subject to Grant Funding? No  

Essential Job Functions: 

1. Develops, implements, and evaluates AI-enhanced digital media and content strategies that support graduate and professional program visibility, prospective student engagement, and institutional priorities.

2. Develops and manages content strategies, editorial calendars, creative briefs, messaging frameworks, and digital storytelling plans across YouTube, web, video, social media, and other multimedia platforms.

3. Partners with graduate colleges, academic programs, faculty, admissions and enrollment leadership, marketing, communications, web, and other stakeholders to identify content needs, program differentiators, audience priorities, and opportunities to strengthen digital presence.

4. Develops and coordinates multimedia content, including video concepts, scripts, storyboards, interviews, production plans, post-production direction, publishing, and content repurposing for program features, faculty expertise, student experiences, career outcomes, and other institutional stories.

5. Leads YouTube strategy and optimization, including content planning, titles, descriptions, thumbnails, metadata, playlists, captions, and analysis of audience engagement and platform performance.

6. Leverages artificial intelligence and emerging technologies to support content ideation, research, script development, search optimization, content repurposing, accessibility, workflow efficiency, and digital media planning while promoting responsible and accurate use of AI-assisted content.

7. Conducts market, audience, competitor, platform, and search research to identify emerging trends, content opportunities, audience needs, and strategies relevant to graduate and professional education and prospective student decision-making.

8. Analyzes digital content and platform performance to evaluate engagement, visibility, audience behavior, and effectiveness; prepares reports, dashboards, and recommendations to inform content and digital media strategies.

9. Prepares reports, dashboards, summaries, and recommendations related to digital content performance, YouTube growth, video engagement, audience behavior, and AI-optimized media initiatives that support graduate admissions and enrollment goals.

10. Develops content briefs, creative direction, messaging frameworks, and multimedia recommendations for graduate program webpages, landing pages, video assets, digital campaigns, enrollment-supporting initiatives, and program-specific priorities.
11. Translates complex academic and program information into clear, compelling, audience-centered digital content that communicates program quality, differentiators, faculty expertise, student experience, career outcomes, and institutional value.

12. Develops scalable content templates, AI prompts, guidelines, workflows, and tools that promote consistency, efficiency, accessibility, quality, and effective content development across graduate programs.

13. Supports the planning and execution of multimedia initiatives connected to new program launches, program updates, enrollment priorities, strategic priorities, college-based needs, and institutional storytelling.

14. Ensures digital content and media comply with university brand standards, accessibility requirements, quality standards, privacy and copyright considerations, and established review and approval processes.

15. Maintains organized content plans, records, digital assets, production schedules, performance records, and related documentation; participates in cross-functional projects, committees, and special initiatives related to digital strategy, media production, AI adoption, program visibility, and institutional communications.

16. Monitors emerging developments in artificial intelligence, digital media, video production, YouTube, search behavior, social media, and higher education content strategy; recommends tools, formats, workflows, and platform strategies that enhance digital effectiveness.

17. Recommends new tools, workflows, formats, and platform strategies to strengthen graduate program digital presence, improve content effectiveness, and support admissions and enrollment objectives.

18. Provides consultation, guidance, and training to internal partners on AI-enabled content development, video strategy, YouTube optimization, digital storytelling, and effective multimedia practices.

19. Serves as a resource for graduate colleges and programs seeking to improve the quality, consistency, and performance of their digital content in support of program visibility and prospective student engagement.

20. Participates in committees, working groups, and cross-functional projects related to digital strategy, content development, media production, AI adoption, graduate program visibility, and admissions/enrollment support.

21. Completes special projects as assigned.

22. Performs other duties as assigned or required.

Performance Expectations
Employees in this position may engage in student outreach, recruitment, admissions counseling, and related activities. Compensation, performance evaluations, promotion decisions, and other employment actions for this position shall be based on service quality, professionalism, compliance, operational effectiveness, and other permissible job-related factors and shall not be based, directly or indirectly, on enrollment outcomes, application volume, conversion rates, yield rates, revenue generation, or financial aid outcomes.

Job Requirements: 

Required Knowledge, Skills, & Abilities: Knowledge:
1. Digital Media – Working knowledge of digital and web-based communication tools and platforms used to share accurate, consistent, and accessible information with prospective and current applicants through approved digital channels.
2. Communications and Outreach – Working knowledge of methods for clearly describing academic programs, admissions requirements, and institutional services in a factual, accurate, and compliant manner to support informed decision-making.
3. Office Technology – Proficient knowledge of the Microsoft Office Suite (Outlook, Word, and Excel) for routine communication, documentation, and data entry.

Skills:
1. Service Orientation – Proficient skills in proactively identifying ways to assist applicants and colleagues in navigating processes and resolving routine questions.
2. Critical Thinking – Proficient skills in using logic and reasoning to evaluate information, identify issues, and determine appropriate next steps within established policies and procedures.
3. Speaking – Conveying information clearly and professionally to individuals or groups through verbal communication.
4. Social Perceptiveness – Basic skill in recognizing others’ reactions and adjusting communication approaches appropriately while maintaining professionalism and consistency.
5. Judgment and Decision Making – Proficient skills in considering relevant information, institutional guidelines, and potential impacts when selecting appropriate actions or escalating issues as needed.
6. Self-Direction – Proficient skills in managing assigned responsibilities independently while collaborating effectively within a team environment.

Abilities:
1. Deductive Reasoning – The ability to apply established rules, guidelines, and criteria to specific situations to reach appropriate and consistent conclusions.
2. Problem Sensitivity – The ability to recognize when an issue exists or may arise and determine when follow-up or escalation is required.
3. Inductive Reasoning – The ability to synthesize information from multiple sources to identify patterns, trends, or common issues that may inform process improvements.

Physical Requirements and Working Conditions:
1. Speech Recognition – Must be able to identify and understand the speech of another person.
2. Speech Clarity – Must be able to communicate verbally in a clear manner so others can understand instructions and information.
3. Near Vision – Must be able to see details at close range for reading documents and using computer screens.
4. Work Schedule – May be required to work nights or weekends as operational needs require.
5. Travel – Must be able to travel locally and/or overnight as required for job duties.
6. Physical Activity – May be exposed to short, intermittent, or prolonged periods of sitting and/or standing while performing job responsibilities.
7. Equipment Use – May be required to perform job duties using standard office equipment and supplies, including computers, mobile devices, keyboards, and writing instruments.
8. Lifting – Must be able to lift and carry up to 50 pounds.
9. Transportation – Must possess a valid driver’s license and have reliable local transportation.

Required Certifications/Licensures: Valid Driver’s license.

Required Education: Bachelor's degree

Major (if required: 

Required Experience: At least six (6) to eight (8) years of digital media, content strategy, video production, marketing, communications, or student services-related experience.

Preferred Qualifications: 

Bilingual (English - Spanish)

Is this a safety sensitive position? No  

Background Screening Required?  No  

Pre-Employment Conditions: 

Sensitivity Disclaimer: Nova Southeastern University is in full compliance with the Americans with Disabilities Act (ADA) and does not discriminate with regard to applicants or employees with disabilities and will make reasonable accommodation when necessary.

NSU is an Equal Opportunity Employer and considers applicants for all positions without regard to race, color, religion, creed, gender, national origin, age, disability, marital or veteran status or any other legally protected status.