Academic Content Coordinator - 991405

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Nova Southeastern University (NSU) was founded in 1964, and is a not-for-profit, independent university with a reputation for academic excellence and innovation. Nova Southeastern University offers competitive salaries, a comprehensive benefits package including tuition waiver, retirement plan, excellent medical and dental plans and much more. NSU cares about the health and welfare of its students, faculty, staff, and campus visitors and is a tobacco-free university.

We appreciate your support in making NSU the preeminent place to live, work, study and grow. Thank you for your interest in a career with Nova Southeastern University.

Primary Purpose:

The Academic Content Coordinator will be responsible for developing and packaging content ideas and contributions suitable for social media, Web, and other digital communications channels to enhance brand awareness, engage prospective and current student audiences, and drive traffic to NSU’s website for academic affairs. The Content Coordinator will work closely with the Division of Public Relations, Marketing, and Creative Services (PRMCS) to ensure adherence to professional best-practices for social and digital content, and will create content suitable for multiple platforms, including some guided opportunities to post directly to NSU owned media or social media accounts. The Coordinator will also track and analyze performance metrics, ensuring that messaging aligns with NSU’s mission and presidential goals as well as PRMCS communications strategic priorities and best practices.

Job Category: Exempt

Hiring Range:  Commensurate with experience

Pay Basis:  Annually

Subject to Grant Funding? No  

Essential Job Functions: 

1. Partners with PRMCS team to develop a comprehensive social media strategy for academic affairs that aligns with NSU goals and objectives to support the Provost and Associate Provost and their respective areas.
2. Finds and develops content—and oversees the production process—to implement the social media strategy in partnership with the PRMCS team and as directed by the Provost and Associate Provost.
3. Creates, curates, and schedules engaging content (including posts, stories, videos, graphics, etc.) for various social media platforms (Instagram, Facebook, LinkedIn, TikTok, YouTube, etc.).
4. Coordinates daily social media activities, including content publishing, community management, and responding to comments/messages.
5. Collaborates with the marketing team to ensure social media efforts for the Office of Academic Affairs are integrated with broader campaigns and initiatives.
6. Coordinates the tracking and reporting on key performance indicators (KPIs) such as growth, engagement, and website traffic driven from social media.
7. Engages with the online community, fostering relationships, and encouraging user generated content.
8. In partnership with the PRMCS team, supports and coordinates the production of user generated content that aligns with and promotes key messaging themes to be posted organically on high-use channels and feeding in/out of NSU owned social media accounts and digital (Web) platforms.
9. In partnership with the PRMCS team, maintains brand consistency and tone across all social media channels.
10. Assists with collaborations and event promotion through social media to support the Office of Academic Affairs.
11. Completes special projects as assigned.
12. Performs other duties as assigned or required.

Job Requirements: 

Required Knowledge, Skills, & Abilities: Knowledge:
1. Writing and English Language - Thorough knowledge of the structure and content of the English language including the proper use and spelling of words, rules of composition, and grammar.
2. Writing - Thorough skills in communicating effectively in writing as appropriate for the needs of the audience.
3. Communications through Digital Media - Thorough knowledge of media production, visual, verbal, and interactive communication, and dissemination techniques and methods. This includes alternative ways to inform and persuade via written, oral, and visual media. Strong skills in use of Zoom, MS Office suite and is competent posting content on Facebook, Instagram, Twitter, You Tube, etc.
4. Customer and Personal Service – General knowledge of principles and processes for providing customer and personal services.
5. Advanced knowledge of MS Office Suite (Outlook, Word, Excel, PowerPoint)
6. Proficiency in social media analytic tools (Google Analytics, Facebook Insights, YouTube, LinkedIn, etc.).
7. Knowledge of design tools such as Canva and Adobe Creative Suite.

Skills:
6. Time Management - Proficient skills in managing one's own time and the time of others.
7. Active Listening - Proficient skills in giving full attention to what other people are saying, taking time to understand the points being made, asking questions as appropriate, and not interrupting at inappropriate times.
8. Critical Thinking - Proficient skills in using logic and reasoning to identify the strengths and weaknesses of alternative solutions, conclusions, or approaches to problems.
9. Complex Problem Solving - Basic skills in identifying complex problems and reviewing related information to develop and evaluate options and implement solutions.
10. Judgment and Decision Making - Proficient skills in considering the relative costs and benefits of potential actions to choose the appropriate one.
11. Coordination - Proficient skills in adjusting actions in relation to others' actions.
12. Persuasion - Proficient skills in persuading others to change their minds or behavior.
13. Active Learning - Proficient skills in understanding the implications of new information for both current and future problem-solving and decision-making.

Abilities:
1. Written Comprehension & Expression - The ability to read, understand, and communicate information and ideas in writing so others will understand.
2. Oral Comprehension & Expression - The ability to listen to, understand, and communicate information and ideas presented through spoken words and sentences so others will understand.
3. Originality - The ability to come up with unusual or clever ideas about a given topic or situation, or to develop creative ways to solve a problem.
4. Originality - The ability to come up with unusual or clever ideas about a given topic or situation, or to develop creative ways to solve a problem.
5. Fluency of Ideas - The ability to come up with a number of ideas about a topic (the number of ideas is important, not their quality, correctness, or creativity).
6. Problem Sensitivity - The ability to tell when something is wrong or is likely to go wrong. It does not involve solving the problem, only recognizing there is a problem.
7. Deductive Reasoning - The ability to apply general rules to specific problems to produce answers that make sense.
8. Information Ordering - The ability to arrange things or actions in a certain order or pattern according to a specific rule or set of rules (e.g., patterns of numbers, letters, words, pictures, mathematical operations).
9. Category Flexibility - The ability to generate or use different sets of rules for combining or grouping things in different ways.
10. Ability to work independently and as part of a collaborative team.

Physical Requirements and Working Conditions:
1. Near Vision - Must be able to see details at close range (within a few feet of the observer).
2. Speech Recognition - Must be able to identify and understand the speech of another person.
3. Speech Clarity - Must be able to speak clearly so others can understand you.
4. Manual Dexterity - Must be able to quickly move your hand, your hand together with your arm, or your two hands to grasp, manipulate, or assemble objects.
5. May be required to work nights or weekends.
6. May be exposed to short, intermittent, and/or prolonged periods of sitting and/or standing in performance of job duties.
7. May be required to accomplish job duties using various types of equipment/supplies, to include but not limited to pens, pencils, mobile devices, and computer keyboards.

Required Certifications/Licensures: 

Required Education: Bachelor's Degree

Major (if required: 

Required Experience: 1. Six (6) years’ years’ experience in advancement or social media in a higher education setting.
2. Experience as a social media content creator and publisher, or similar role.

Preferred Qualifications: 

Is this a safety sensitive position? No  

Background Screening Required?  No  

Pre-Employment Conditions: 

Sensitivity Disclaimer: Nova Southeastern University is in full compliance with the Americans with Disabilities Act (ADA) and does not discriminate with regard to applicants or employees with disabilities and will make reasonable accommodation when necessary.

NSU considers applicants for all positions without regard to race, color, religion, creed, gender, national origin, age, disability, marital or veteran status or any other legally protected status.